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How To Choose The Best Location For A Convenience Store
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How To Choose The Best Location For A Convenience Store

How To Choose The Best Location For A Convenience Store

  • Categories:News Center
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  • Time of issue:2020-12-09 18:03
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摘要:  Because convenience stores have higher requirements for store locations, we conducted a survey on the passenger flow of a certain convenience store (see Figure A): According to the topographic characteristics of Figure A, the field survey data are as follows...

How To Choose The Best Location For A Convenience Store

摘要:  Because convenience stores have higher requirements for store locations, we conducted a survey on the passenger flow of a certain convenience store (see Figure A): According to the topographic characteristics of Figure A, the field survey data are as follows...

  • Categories:News Center
  • Author:
  • Origin:
  • Time of issue:2020-12-09 18:03
  • Views:0

  Because convenience stores have higher requirements for store locations, we conducted a survey on the passenger flow of a certain convenience store (see Figure A):

  According to the topographic characteristics of Figure A, the field survey data are as follows:

 

  

 

Description:

   According to the location of the store and the surrounding traffic conditions, the source direction of customers is divided into four flow directions related to the EE building.

   It can be seen from Table A that the flow of people from south to north has an absolute predominance of 52.5%; followed by the flow of people from north to south, accounting for 27.6%. Generally speaking, the flow of people on both sides of a road will not be the same, and the flow of people will also change at different times of the day. When choosing a location for a convenience store, choose the side with a lot of people. According to observations, people on the other side of the road rarely cross the road to shop in convenience stores.

The flow of people from south to north can be further subdivided; one is to return to XX Road after shopping; two, to go north along YY South Road after shopping; third, to enter ZZ Road to the west after shopping; the former two Mainly. According to the characteristics of this flow direction, if the location of the convenience store is moved from the northeast corner of the EE building to the southeast corner, and the exit is directly facing the traffic arterial road XX Road, the adjusted convenience store is located at the crossroads, facing the street on both sides. The adjusted location is an optimal location.

   However, the southeast corner of the first floor of the EE building has been occupied by other merchants, and choices are restricted. Convenience stores often encounter this situation when selecting locations. (See Figure B)

 

  

 

At this time, the retailer has several options: (1) abandon the plan to open a store in this location; (2) negotiate with the first occupants to obtain the best location; (3) choose another one near the best location position. It is worth noting that the costs and benefits of the latter two methods should be compared comprehensively, because "the smallest difference" tends to be "lost thousands of miles".

  It would be ideal if the best location can be exchanged for a small price. When the location remains unchanged, from a specific operational perspective, what should we do?

   1. Win regular customers and strive for repeated purchases from customers. Generally, through differentiated homemade food and more detailed customer service to win more regular customers, 7-11 is a master in this area.

   2. The store signs are more obvious. Make sure that the store signs are bright at night to attract more customers' attention and increase the chance of random customers.

   3. Peak sales maximization: As the number of sales concentrated at the three peak points in the morning, midnight and evening accounted for 25% of the overall sales period, how to maximize sales at the peak points is the key. The key to operation is to ensure that there is sufficient quantity of goods at the three peak points in the morning, midnight and evening, and there is no shortage of goods; avoid delivery and receipt at peak points; ensure the freshness of homemade food, and launch promotional products at the three peak points to increase customer unit prices.

  In the commercial site selection, "Golden Horn and Silver Edge" are emphasized, and it may not be a good location in the northeast corner of the EE Building. If you move to the southeast corner of the EE Building, it must be on the "Silver Edge", and in the direction of the street, the rent is relatively expensive, and passenger flow and profit margins are difficult to guarantee. So, there is another key here, that is, where does the convenience store's door open?

  The location of the door is best at point A. If according to the survey: the flow of people from south to north accounts for more than 50%, then we can count this as the flow of masters.

  For the convenience store: the main customer flow is in the west, so we must choose this side, so we abandon point C and D—even though point D is also a good location, it is not for the main flow of customers.

   In addition, if the convenience store has a glass window at point B to display colorful beverages or other products, then customers from the south must see the products through the glass first, thus creating a purchase motivation to enter the store. But if there is a door at point B and the display at point A can be seen through the glass, if there is a rival convenience store across the street, might lazy customers give up the urge to turn around and buy in the summer——— “There are also across the street, drop in there and buy it.”

 

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